$150K in revenue, nearly 11K leads, and a 265% ROI on spend in 6 weeks with an weekly auto webinar funnel
This is one of those funnels where you have no clue what’s going to happen, but you strike gold from day 1. The core focus of the webinar is showing attendees how they can grow their reach, brand, and customer base using a certain social network (you could probably guess it lol).
With the promotion, we found that positioning the auto webinar like a weekly live webinar helped in getting people to register. We DID NOT say it was live. We simply scheduled the webinars weekly, had the usual indoctrination email follow up, send out reminders, and hosted the webinar with live chat but the actual training was recorded.
When we tried a “Just In Time” or “1 Hour Until The Webinar” approach, our attendee rate and conversions were atrocious.
We’ve tested 20 interests in 6 weeks and have only rotated 6 images total. We have not changed the ad copy or headline at all. Only 2 landing pages have been tested with the winning lander producing 35% registration rate consistently.
- 58% of the registrations were women
- 83% of all registrations came from mobile devices
- 46% of all registrations came from iPhone users
- 53 purchases came from iPhone registered users
- 71 purchases came from Android smartphone registered users
Here’s some of the crazy stats behind the 6-week campaign:
- Objective: Website Conversions
- Ad Spend: $41,072.24
- Ad Clicks: 57,380
- Link Clicks: 30,657
- CTR (All): 2.82%
- CPC (All) $0.72
- CPC (Link Clicks): $1.34
- Post Likes: 5,317
- Post Shares: 1,933
- Post Comments: 439
- Page Likes: 4,479
- Webinar Registrations: 10,863
- Cost Per Registration: $3.78
- Purchases: 150 @ $997
- Cost Per Purchase: $273.81
- Revenue: ~ $150K
- ROI: 265.85%
Notes to consider:
- Make sure your landing page is mobile optimized and responsive. We focused a lot of attention on mobile registrations and it paid off huge!
- We used quotes from publications in regards to the growth of this network, how personal / company brands grew by X % and tied it into the copy of the landing page.
- Interest targeting was NOT split by age range, but focused on mobile and desktop placement only.
- ZERO lookalikes were used, and the two custom audiences used were for retargeting purposes based on the landing pages the landed on in previous ads.
- No email lists were used in the promotion.